KidZania Manila Communications Campaign in 2016 wins Philippine Quill Award
KidZania Manila won a Philippine Quill Award of Merit in the communications management - marketing, advertising, and brand communications category during the 15th Philippine Quill Awards recently held at the Marriott Grand Ballroom, Newport City last July 5, 2016. KidZania Manila, together with marketing communications agency, Stratworks, Inc., put together a year-long campaign to make KidZania Manila a must-visit destination and a good complement to classroom education. Through a programmed communications plan spread out the entire year, KidZania Manila was able to showcase the formative power of play—how it prepares kids to “build a better world.” Organized by the International Association of Business Communicators Philippines, the Philippine Quill Awards is an annual competition that recognizes excellence in professional communication. Photo shows (from left) KidZania Manila Manager Justine Tajonera, Director Myra Moñozca, and Stratworks Public Relations Director, Mark Parlade.